Simon Lim (Chief Strategist)
Action World Sports Pte Ltd (Founder/CEO)
Unikon Strategy Pte Ltd (Founder/Chief Strategist)
•At the age of 9, he spontaneously carried a basket to sell cakes in the countryside to factory employees to earn pocket money.
•At the age of 21, he started a food wholesale business from scratch.
•At the age of 24, he founded the first Taiwanese sausage food processing factory in Singapore.
•At the age of 32, he helped a construction company with an annual turnover of over 100 million to computerize and write an application for ISO9000 engineering work manual.
•At the age of 34, he founded a computer company, responsible for helping customers computerize, improving the work efficiency of the company and establishing a computer wireless network system.
•At the age of 47, he founded a sports company, specializing in providing non-traditional sports products and sports skills training companies.
Since coming to China in 1988, except for the three years of not coming during the epidemic, he has always had close contact with enterprises and local governments across China. He is quite familiar with China's rapid development over the past 40 years and the challenges it faces at home and abroad.
For many years, he have been quietly providing many policy suggestions to the Singapore government behind the scenes, and many of them have been adopted.
Currently he have actively providing overall transformation and restructuring, industry repositioning, strategic layout, organisational structure, invisible business model design, and strategic advisory services for financing and listing for traditional Singaporean companies with an annual turnover of more than 10 million Singapore dollars. He have also actively assisting Chinese companies in how to effectively develop the ASEAN market.
Projects that have helped plan and design business models
• General airport planning (China)
• Mobile container water plant (China)
• Headhunting company transformation (China)
• Tumor treatment device manufacturer operation model transformation (China)
• Tire manufacturer platform design (China)
• Drone global market initial strategy (China)
• Catering industry operation model transformation (India)
• Marine aquaculture business model transformation (Malaysia)
• Durian planting business model transformation (Malaysia)
• Graphic magazine media transformation (Singapore)
• Precision processing industry operation model transformation (Singapore)
• Pet store business model transformation (USA)
• Wine production business model transformation (USA)
• Self-branded mobile phone business model transformation (Indonesia)
Proposals that have been made indirectly for foreign governments
"Preliminary Proposals for the Application of Malaysia's Chinese Assistance Fund" 2018 "Qatar Development Strategic Plan" 2019
"Indonesia's Present and Future" 2019
Articles that have been published on the Singapore Lianhe Zaobao Opinion Edition27/04/2017 "How can enterprises effectively transform to meet challenges" 24/01/2019
"Singapore needs an ecosystem with catfish effect" 28/02/2019
"The era of intelligence is coming, education transformation 4.0" 01/04/2019
"Don't mistake turning around for transformation"24/06/2020
"Digitalization is not equal to dataization" 31/08/2020
"Changing careers in middle age, it is better to rely on yourself than on the government" 11/09/2020
"Misconceptions that lead to high failure rates of new start-ups"
Articles published overseas
01/05/2019 "How can SMEs break through the ceiling of transformation and development" Dacheng Daily (Malaysia)
Business topics that have been invited to speak and share overseas
2014 "Global Business Changes and Trends" English speech (India)
2016 "Capital Mechanism and Enterprise Development" English speech (India)
17/11/2018 "Enterprises heading towards the 4.0 era" Chinese speech (Invited by World Lim Chamber of Commerce of Malaysia) Kuala Lumpur
17/11/2018 "Transformation or Bankruptcy" Chinese Speech (Invited by World Lim Chamber of Commerce of Malaysia)
Kuala Lumpur
09/03/2019 "Enterprise Moving Towards the 4.0 Era" Chinese Speech (Invited by World Lim Chamber of Commerce of Malaysia) Penang
09/03/2019 "Transformation or Bankruptcy" Chinese Speech (Invited by World Lim Chamber of Commerce of Malaysia)Penang
25/05/2019 "Opportunities and Challenges of Guangdong-Hong Kong-Macao Greater Bay Area" Chinese Speech (Invited by SIM Management College) Guangzhou, China
7/09/2019 "Has the world changed?" Chinese speech (invited by KL City University)
28/12/2019 "One Belt, One Road and the Opportunity of ASEAN" Chinese speech (invited by the World Lin General Chamber of Commerce) China-Xiamen
07/02/2020 "How can enterprises effectively "transform" to determine their survival" (invited by Shenzhen New Retail Industry Internet Association)-Online Lecture
18/04/20 "Enterprises should be self-reliant and find opportunities in crises" (invited by the Malaysia-China Chamber of Commerce)-Online Lecture
15/07/20 "Industry decentralization and decentralization" (Invited by Sarawak 92.5FM Radio City Moving Forward"-Online Sharing
24/07/20 "Corporate Strategy: Positioning Development Points, Lines, Surfaces and Bodies" (Invited by Sarawak 92.5FM Radio City Moving Forward"-Online Sharing
Business topics that have been invited to speak and share in Singapore
10/11/2017 "How can enterprises effectively transform and regenerate" Chinese speech (SIM Chinese Diploma Class (Invited by Graduates Association)
24/11/2017 "The Impact of Internet on Traditional Enterprises" Chinese Speech (Invited by Textile Industry Association)
28/02/2018 "New Challenges. New Business Opportunities" Chinese Speech (Invited by International Beauty Industry Association)
29/03/2018 "New Era. New Challenges》Chinese Speech (Invited by Enterprises) Science and Technology Building
20/04/2018《Transformation or Bankruptcy》Chinese Speech (Invited by Boss Association) Science and Technology Building
16/06/2018《Enterprises Win by Subverting Business Model》Chinese Speech (Invited by SIM Chinese Diploma Class Graduates Association)
17/06/2018《Business 4.0》English Speech (Invited by Singapore Lim Chamber of Commerce)
07/11/2018《New Trends, New Generation, New Challenges》Chinese Speech (Invited by Singapore Bethesda Hall)
07/12/2018《The Great Future of Education》Chinese Speech (Invited by Enterprises) Science and Technology Building
12/01/2019《The Secret of Industry 4.0》Chinese Speech (Invited by Singapore Bethesda Hall)
24/03/2020《Finding the "Incremental" Market from the "Stock" Saturated Market》ZOOM Online Lecture
07/04/2020 "Double black swans and gray rhinos are coming, where should small and medium-sized enterprises go?"ZOOM Online Lecture
10/04/2020 "Cultivation of cognitive ability" ZOOM Online Lecture
14/04/2020 "Seize the opportunity of the turning point of the great era" ZOOM Online Lecture
17-04-2020 "Positioning of points/lines/surfaces/bodies related to enterprise development" ZOOM Online Lecture
21-04-2020 "How to gather talents in the organization of the enterprise" ZOOM Online Lecture
24-04-2020 "Your business model is creating competitors for yourself" ZOOM OnlineLecture
28-04-2020 "The true essence and core of brand and marketing?" ZOOM Online Lecture
01-05-2020 "New economic enterprises rely on "special forces" to win the battle" ZOOM Online
Lecture
05-05-2020《From cost control and efficiency to financial management》ZOOM Online Lecture
21/05/2020《New crown and economic recession, are you ready?》ZOOM Online lecture
Business courses that have been offered in Singapore
• 12/12/2017《Enterprise wins in top-level design》2-day Chinese lecture @Lifelong Learning Institute
08/05/20-14/05/21《Business War Academy 365》Online ZOOM 106 business courses
27/06/20-02/08/20《Capital Operation》Online ZOOM 12 lectures (first session)
02/07/20-10/08/20《Capital Operation》Online ZOOM 12 lectures (second session) Summary